Any disagreements?In a continuation of this week’s discussion on media ethics, I found this guideline particularly poignant: “Make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context.”
This is a pretty easy one, provided that you are writing your own headlines rather than having a higher-up do it for you. And no matter how pressed for time you are, asking a follow-up question such as, “Are you trying to say _______” can really nip most potential problems in the bud.
You may lose a few page views, but will gain more trust and credibility in the long run, and this doesn’t really take much out of you in my opinion.