I don’t typically pay much attention to Google Analytics, since this blog is mostly for fun and not at all for profit…though I do sell the occasional ebook or video course and use it as a repository for my work. However, since the 30-day Freelance Success/Word Count blogathon is coming to a close, I thought I’d take a look at the analytics and share the results. Here’s what happens when you go from blogging once or twice a month to every day.
I’ve never had enough subscribers for anything happening with my email list to be statistically significant, since the vast majority of page views I get come from social media, but every time I do the blog challenge, I always lose subscribers. This year I lost eight, going down from 170 to 162. (Yes, total, not 162o or 16,200. I have a feeling a lot of people have as few subscribers as I do but are ashamed to admit it. Honestly I’m thrilled that 162 people subscribe to updates, especially since I don’t market to you guys and my blog is inconsistently updated and doesn’t even have a specific focus.)
Sessions and page views
Sessions increased by around 35 percent, which 23.86 percent more users. Page views shot up 42.27 percent (from 3617 to 5146), and unique page views went from 1690 to 2446. The average session went from 38 seconds to 1:03, and my page views went up from 2.34 pages per visit to 2.46. The average time per page rose from 28 seconds to 43 seconds. My bounce rate increased by 1/4.
My most read post this past month was a poem reprint, which got 727 page views. My home page got 628. Of the posts I wrote in June, the winner post on how to make more money writing got 466 page views. Other popular posts were my very personal apartment hunting post, the one listing all the creepy things I do, and one on how not to make a public records request. I also wrote about comments, anonymity protections for bloggers, a terrible restaurant not worth mentioning… I listed stuff I wrote in May, had a couple of food slideshows, wrote about small claims court and asking smart questions, about the Supreme Court decision, and about processed food. Those got the highest views, though a couple of filler posts (two weekly wraps, a scrapbook image piece, and music suggestion) got hits as well.
Some of my best posts are old ones that have gotten people’s attention, somehow–an outdated post on Pandora alternatives, some BJJ and Paleo and fitness posts and reviews of gyms, books, and DVDs… old posts on tree sitting and travel hacking and press releases and emoji and the Tarahumara, and even some on physical therapy and root canals (fun!) and things I learned the hard way.
As usual, the posts I didn’t promote on social media did incredibly poorly. This has always been the case–because I haven’t committed to blogging about one specific topic, my traffic is heavily reliant on social media. Some posts I didn’t share anywhere got less than ten page views!
I’ve always had a pretty ambivalent relationship with blogging, and trying to do so every day meant that the past month had a lot of meaningless filler interspersed with posts I enjoyed writing and got interesting feedback from. I think I’d like to update more (and am actually working on a minor redesign) but nothing crazy like this past month… though I do hope you enjoyed the posts!