Does looking at metrics strike fear into your heart? Or are you simply wondering why your attempt to use data is sending everyone in a tailspin? Either way, this episode promises to enhance your understanding of metrics and explain why so many people are scared of them. User experience consultant Sam Blake joined me for this episode to take a deep look at metrics: when they work, when they don’t, and some best practices for utilizing data to improve your organization while avoiding some key pitfalls.
- What is a metric?
- Why are metrics often problematic?
- Can you measure individual performance through metrics?
- What are the ways in which metrics be gamed?
- How does motivation theory play into the usage of metrics?
- What causes wild oscillations in how a system performs?
- Can metrics be used effectively without creating all of these problems?
- What are some best practices to utilize?
- Sam Blake has a website. Check it out.
- This book is a bible (of sorts) on systems theory. Thinking in Systems: A Primer by Bonella Meadows (Amazon, $12.99)
- Systems Thinking In Schools (Waters Foundation) looks at systems from a teaching perspective.
- Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Measuring Instead (Contently, downloadable PDF) begins to touch upon some of the areas we discussed (and is a great read).
- Medium was also mentioned on the show.