Perhaps it was about that big product you’re launching, or one that’s been around for a while but has never gotten any media play. Maybe it’s about a service you provide that would be of great interest to their readers.
You know your message is on point. You spent several hours making sure that it was. You painstakingly compiled a list of media contacts who you’re SURE should be writing about your service or product. But none of them did. None of them even contacted you back at all.
You pick up the phone to make sure they received your email, but find that people are short and curt, and all of your follow-up messages are ignored. This is the tough part. You’ve gotten so little feedback that you’re not sure how to react next. Do you continue to push, calling again until you hear from someone? (They haven’t said no, have they?) Or do you just give up, resigned to the fact that you’ll get passed over for media opportunities that your competitors are somehow snatching up?
The answer is …neither
It’s like sales. When have you ever bought something because someone pestered you about it? The way to success is to find people who are dying for a solution to a problem, and providing it for them, not convincing someone to get something they don’t want or need.
Dating is another example. That guy or gal you’re into who’s not calling back? Relentless persistence is typically not the best option, but neither is resigning yourself to a life of solitude, sitting at home with your pint of Phish Food and Janis Ian playlist.
So let go of the false dichotomy. You don’t have to choose between harassing people or giving up on your goals. The best way to get media attention?
- find journalists and bloggers who are looking for you and your expertise
- create a compelling narrative that people can’t help but write about
- help writers (and readers) put trending industry news in perspective
Share the right message with the right people in the way they want to hear it, and you’ll never have to sit at home, deciding whether to make another follow-up phone call or simply throw in the towel.
Need more details on the specifics? I’ve created a video course to help with just that. PR For Startups is for you if you’re a small business owner, consultant, marketer or entrepreneur with an active business earning $1000/month or more, and you want to get some media play, without wasting time spinning your wheels or spending money on an overpriced and ineffective PR firm.
The video, rich with examples and screencasts, is over 2 hours long. Here’s what’s in it:
- what you need to have in place BEFORE contacting the media
- what media will NOT do for you–and what you can do instead
- writing press releases that don’t suck
- how to build a media list all of your own
- The top five ways to get your name in print–they’re not what you think
- apps and services that’ll help you up your PR game–without breaking the bank
Don’t want to take notes while watching? No problem. You’ll also get a handy Google doc with all of the apps and articles discussed. AND if you buy before May 10th, you’ll be invited to a Q+A session by phone so you can get your specific questions answered. (I’ll take these in advance via email, in case you can’t make the call.)
Interested in learning the strategies you need instead of spinning your wheels? Purchase the course below. At $25, it’s a steal, though we’ll be doubling this price in June.