Archives for May 2011

On Memorial Day: Remembering Our Troops

I’d just like to take a moment to honor and thank those who put their lives on the line for our country.

‎”…that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion, that we here highly resolve that these dead shall not have died in vain, that this nation under God, …and that government of the people by the people and for the people shall not perish from the earth.” –Abraham Lincoln

Speaking of Travel….

This video on cheap flights made me laugh. I thought you might enjoy it, too.

5 Steps To Improve SEO For Your Brick & Mortar Business

3D Team Leadership Arrow ConceptWhether you own a gym, cafe, bike shop, recording studio or some other kind of business operating out of a physical location (as opposed to an online business), chances are that you want to increase foot traffic. Listen to this 17-minute audio file for five steps you can take to improve your web presence, increase your visibility in search engine rankings and get more business.


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Intro:  Your unique selling proposition (USP), ethics/karma, and why it’s a bad idea to try to trick readers and/or search engines.

(I mentioned that I knew some great WordPress designers. DeLorenzo Media is one of them.)

Step #1 (5:49): Help people find your site by making sure your web copy includes words they’d be searching for, which is usually the type of business you offer, and the name of their city and state.

(Examples: “Kickboxing” + “Tucson” or “fair trade coffee” + “Seattle, WA”)

Shining Example: Catalyst Athletics. (You don’t have to list all surrounding cities for your area, especially if you live in a large city, but if you are in a small city or town, it might be a good idea.)

Step #2 (7:22): Use the alt tag for your images to describe physical products, or to work in the name of your business, type of business, city and state (see #1).

Shining Examples: Blonde Chicken Boutique. (I learned about alt tags from the Blonde Chicken herself!) It’s hard to take a screen shot of an image alt tag, but if you go to that site and hover over the upper right corner of each photo, a yellow box will pop up with a description of the product. Copyblogger always uses alt tags for their images.

I didn’t mention this in the audio, but on my own site, I use a WordPress plug-in called SEO-image. (It is available at If you have a WordPress site, simply install it and then go to  wp-admin > Settings > Seo friendly images and set it up. You can choose from setting up alt/title tags for images based on the post title, file name, category name or tags.

Step #3 (8:52): Use map listings to improve foot traffic by making sure all addresses are spelled exactly the same (including the same abbreviations or lack of abbreviations). Locations to check include Google Places, Yahoo Local, Bing Local Listings, YellowPages.Com,,, Hotfrog and

Don’t forget to research the “reviews” for your competitors on the Google map listings, and look up all those reviewing sites, too! Make sure your business is listed and the information is accurate and consistent–again, abbreviated and non-abbreviated words are not considered according to Google and other search engines!!

Step #4 (12:45) Work on getting local incoming links. National exposure is great, but usually serves more to energize your existing (local) customer base. Focus your media strategy on local sites. Hone your connections for this: local tourist sites, any professional groups with local chapters (or local groups) that you’re a member of, local newspapers, business listings if there’s a Patch in your area. I also mentioned Google Analytics for analyzing incoming web traffic. It is invaluable.

Step #5 (14:27) Use your website and social media to get people in the door. I’m sure you can come up with your own examples! We all love Facebook and twitter, but a mailing list (keep a clipboard in your store) is even better, so that you can send coupons, specials, event information, etc. to your raving fans directly. (Mailchimp and Aweber both work well for email list management. Mailchimp is often free, and Aweber is a bit more user-friendly. There are many other services to choose from as well.)


For a limited time, I’m cutting my price in half and offering 30-minute SEO consultations/brainstorming sessions for only $32.50. Interested? Simply pick two or three possible times through my Tungle page, and I’ll send select a time and send you a short questionaire and we’ll get started. I’d be thrilled to work with you!

I’m also available for SEO copywriting, map listing and blogging, so feel free to contact me with your specific project.

I’m not a know-it-all SEO expert, but I do know enough to get good traffic to my website. I wasn’t sure that doing an SEO consult with Yael would unearth a ton of new ideas, however, I left our call with three specific areas of improvement to address and improve. The thing I like most of all about Yael’s advice was that she took into consideration my unique non-creepy marketing approach in her suggestions. Her background in copywriting is a definite asset and she never told me to sell my soul. In fact, I’m already seeing results from her suggestions and feel excited to implement the rest! If you’re tempted to get SEO advice from Yael, you’ll appreciate her customized suggestions and enthusiasm! –Jennifer Hofmann, Inspired Home Office

Friday Musings: Character, Faith & Travel

  • It’s the end of the world as we know it. And I feel fine. (Yes, I had to make the inevitable apocalypse joke.)
  • I kind of wonder if how someone treats people they don’t like is a better test of who they really are than how they act around their best friends is. While some may consider it unfair to judge a person’s character by how they act when they’re at their worst, I think that’s when who you really are comes out. Thoughts?
  • Staying awake to get caught up on work isn’t very effective when the work is never-ending.
  • Great quote from Pam Slim this week: “Playing small doesn’t have to do with scale or reach or number of people. It is believing that your opinion is not valid or important enough to share. It is important. Share it.”
  • Here’s a quote I found from Alan Watts: ‎”To have faith is to trust yourself to the water. When you swim, you don’t grab hold of the water, because if you do you will sink and drown. Instead you relax, and float.”
  • Speaking of traveling, I’ll be doing a fair bit of it. My next list of Friday musings will be from Portland. Can’t wait.
  • But before I leave… I am super psyched about the Brutal Recess seminar next Tuesday. If you’re anywhere near Minneapolis, you should really try to be there.
  • Feel free to play along by leaving random thoughts, or reactions to mine, in the comments.


May Mix Tape: Travel Tunes

I’m not sure if your summer looks anything like mine, but I have tons of trips in my near future. I’m heading to Portland for the World Domination Summit, and to visit my awesome friend. I have a fun excursion to Florida planned as well, after which I’ll turn right around and head to Detroit for the National Writers Union delegate assembly.

If your summer looks anything like mine, you’ll appreciate the travel-themed tunes this month. Even if you’re not headed far, I hope you enjoy the ride.

Yael’s Variety Hour: Wheelin’ Deals, Overtraining, Bacon & More

This week’s Variety Hour features links on overtraining, making deals, getting annoyed and whether or not that waitress was actually hitting on you. There’s also a recipe and links to two pieces of mine: an article on adapting BJJ for self-defense and a blog post on this really awesome BJJ gym I visited in Milwaukee. Check it out.

Links o’ the Week:
  • Sweet potato, Bacon and Egg Salad. My boyfriend made this, and I ate so much that I had to make more. Definitely the recipe of the week. Doubling it is a good idea.

Shameless Self Promotion

  • For those of you who live in the Twin Cities, BodyTribe will be doing a Brutal Recess clinic on the 31st from 1-3:30 at the Athlete Lab on 3225 Country Drive in Little Canada. $40 fee. Be there!
  • Stay tuned to this site for some really great information on search engine optimization (SEO). We’ll first discuss SEO for brick and mortar businesses (those with physical locations) and then expand into SEO for online businesses. I’ll be offering a big discount on SEO consults as well. Make sure to keep checking back.

Send Me Your SEO Questions

I’ll be posting some audio sessions on improving search engine optimization sometime soon.

I’ll start with SEO for brick and mortar businesses (i.e. businesses with physical locations: cafes, gyms, studios, shops, etc.) How do you increase foot traffic to your business?

Please e-mail me any questions you have, so I can make sure to answer them!

Bodytribe Brutal Recess Clinic in Minneapolis on May 31

I’m pleased to announce that Bodytribe instructors Chip Conrad and Tyler Welch will be conducting an awesome 2.5-hour clinic in Minneapolis on May 31st from 1:00-3:45PM at the Athlete Lab (3225 Country Drive in Little Canada, MN).

The clinic, which is $40 at the door, will be chock full of new and old information about movement, strength and play. Topics to be covered include:

  • foundational movements to establish range of motion and release tension patterns
  • how to stand: balance and movement playtime that works great as a warm up or even within a workout
  • how to sit: bodyweight squats and variations for strength and mobility, as well as tension assessment.
  • how to crawl: the importance of planks, pushup and animal movements
  • creative bodyweight and kettlebell workouts
  • intensity doesn’t mean volume. The better > more concept.
  • practice makes permanent: what are you practicing
  • Change directions, change the world: let’s show your body some new ways to go.

This will be a fun and informative clinic with lectures and hands-on lifting and movement. BE THERE!

Friday Musings: Liqueur, the Apocalpyse and Codeine

  • I apologize for posting Friday musings on a Sunday… I was cutting weight on Friday night for a tournament on Saturday, and it took up a lot more time and energy than I thought it would.
  • I was also trying to get all my work done before the world ended, but now I hear the apocalypse has been postponed until December 2012.
  • I had a cheat meal last night which included two Mayan coffees at San Pedro. Chocolate liqueur, espresso liqueur, coffee and whipped cream. Two of those and I’m hammered, or maybe it was placebo? Can you even get drunk off of liqueur?
  • I’m giving away a bunch of logistics books for the price of postage if anyone wants them. 1) Integrated Logistics and Support Handbook 2) Marine Diesel Engines: Maintenance, Troubleshooting and Repai 3) Diesel Mechanics 4) Aircraft Maintenance and Repair. First come, first served.
  • I’m all about innocent until proven guilty. But it’s hard to remember that sometimes, and so easy to speculate… Isn’t it?
  • I had a great time traveling to Milwaukee and Madison last week. Non-BJJ highlights of the trip include going to the Weary Traveler for dinner with friends, followed by a game of Scrabble, all while listening to the bluesy tunes of Catfish Stephenson. Life is good.
  • You know you’re socially awkward when you have to spend a ton of time trying to figure out what is going on. *Sigh.*
  • I’m trying to figure out what would be a good antidote for how sore I feel today. Perhaps a codeine dripline and a blankie.

Quote of the Month: Refuse To Fall Down

Refuse to fall down.

If you cannot refuse to fall down, refuse to stay down, lift your heart toward heaven like a hungry beggar, ask that it be filled and it will be filled.

You may be pushed down.

You may be kept from rising.

But no one can keep you from lifting your heart toward heaven-only you.

It is in the middle of misery that so much becomes clear.

The one who says nothing good came of this is not yet listening.

Clarissa Pinkola Estes