Search engine optimization (SEO) is the process of increasing visibility to your website or blog in search engines (such as Google and Bing, and ideally drawing more traffic and increasing sales. That’s the easy part that everyone knows, but it gets a bit more complicated from there. How do you increase *targeted* traffic–that is, people that will actually buy your product, come inside your physical store (if you are the owner of a brick and mortar store) or even just come back to keep reading your posts? And how do you do this in a way that doesn’t make you feel icky about it?
The answers to this question can be quite complex, since they depend on what you’ve already done to improve visibility (guest blog posts with backlinks and solid anchor text, pay-per-click ads), capture information (mailing lists, RSS feeds), interact with readers (through contests or posts), etc. as well as what you feel comfortable with and know about your own readers. Sometimes just an hour of information specifically targeted for your website, business and favored approaches is worth about ten hours of reading SEO e-books–many of which happen to be vastly outdated.
That’s why I’m practically giving away eight hour-long SEO phone consultations at only $25 a pop. Although SEO firms often charge around $250/hr, I am trying to raise money for this really amazing SAD lamp to help me get through the winter while also taking a bit of a break from my regular writing and editing assignments. The consultations (for anyone who hasn’t registered yet) will take place during the first week in February. Simply drop me a line (email@example.com) with some available times (ideally between 11-5 Central time) and I’ll get back to you to let you know if you’re one of the first 8 and we’ll go from there.
Otherwise, stay tuned in the coming weeks and months when I’ll post information about my favorite SEO e-books (free or paid) which you can apply to your business.