To build on yesterday’s post, Be Your Own Editor: Five Tips to Follow, I wanted to add an additional tip which is applicable to those working on an e-book that has many sections, or even some kind of product package with several components (such as video, audio and text).
You’ve likely put a ton of thought into the design of your product, so it can be tempting to weave that into your text. However, it can be distracting to the reader to hear about all the different components they’re not reading/watching/etc. at the moment. A blueprint page or a quick overview in the intro is sufficient. Avoid spending too much time discussing other places the reader should go so they can fully appreciate the section they’re currently reading, listening to or watching.